BRAND IDENTITY

The following are ideas designed to spark conversation around the brand identity of Wholehearted.  The  concepts, logos and proposed names are not meant to be permanent, but rather starting points.

CONCEPT ONE:

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EXPERIENTIAL ADVISORS LTD.

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The common phrase "True North" as a name for the company would serve at least three meanings:

1.  Given the primary service of the firm - that of offering corporate team building activities - could be interpreted as helping a company discover its true north (corporate culture and corporate purpose).

2.  True north can also be taken to mean the more universal component of making a positive social impact.

3.  Lastly, being based in Canada, True North also represents the company's roots.  The name proudly announces this fact to the world, even if by hidden meaning.

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CONCEPT TWO:

EXPERIENTIAL DESIGN LTD.

The Japanese art of folding paper into shapes and figures is both metaphorical and figurative:

1.  Metaphorically speaking, Origami Experiential Design Ltd. takes corporate staff (the paper) and through experience (folding), we shape your staff into a team, or turn a group into culture, etc.

2.  Origami also takes a two dimensional object (paper) and folds it into a three-dimensional structure.  By that same token, Origami Experiential Design adds the unique dimension of social impact to client organizations.

REVENUE MODEL

VIRTUAL TEAM BUILDING

Single Projects:  

Starting at $1,500 + expenses.

4-Pack of Projects (pre-purchased with a 12-month expiry):  

Starting at $5,000 + expenses

Enterprise Clients (5 or more projects in 12-month period):

Call to discuss.

LIVE/HYBRID TEAM BUILDING

Single Projects:  

Starting at $2,500 + expenses.

4-Pack of Projects (pre-purchased with a 12-month expiry):  

Starting at $7,500 + expenses

Enterprise Clients (5 or more projects in 12-month period):

Call to discuss.

LAUNCH EVENTS